Client case study · Roma Blooms
Growing Online Revenue for a Local Florist
- Industry
- Florist & Gifts
- Market
- New Zealand
- Channels
- Retail · Online
The Problem
A well-loved florist with strong walk-in trade, but online orders were flat, average order value was low and paid ads were spending without clear returns. Peak days like Valentine's and Mother's Day were capacity-constrained and margin was leaking through rushed discounting.
What GrowVise Did
- 01
Tiered range
Rebuilt the product range around three price tiers and retired low-margin SKUs.
- 02
Checkout add-ons
Added gift add-ons (vases, chocolates, cards) at checkout to lift basket size.
- 03
Smarter Google Ads
Restructured Google Ads around high-intent local searches and peak-day calendars.
- 04
Peak-day pre-orders
Introduced pre-order windows for peak days to smooth workload and protect margin.
The Result
Online revenue up 64% in six months, average order value up 23%, and return on ad spend lifted from 2.1x to 5.4x. Peak days now sell out on pre-orders at full price.
+64%
Online revenue
+23%
Avg order value
2.1x → 5.4x
Return on ad spend
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